The Role Of Business Intelligence In Enhancing Retail Merchandising And Promotions

These tools analyze data provide valuable guidance, enhancing the quality decision support organizations. Need Business Intelligence. . Roles of Business Intelligence.

Business intelligence the process surfacing analyzing data an organization make informed business decisions. BI covers broad spectrum technologies methods, the that data organized analyzed, the to findings reported.

tage business intelligence tools plays critical role in raising level strategic decision-mak-ing. Business intelligence, described Chen al. (2012), includes array technologies, sys-tems, practices specially designed stream-line complete collection, smooth integration, keen

Business intelligence (BI) descriptive, enabling business decisions are based a foundation current business data. Business analytics (BA) then subset BI, business analytics providing prescriptive, forward-looking analysis. is umbrella BI infrastructure includes tools the identification storage the data decision-making.

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Organizations rely BI recognize trends, streamline activities, enhance services. effectively implementing BI, companies gain access actionable data essential industry trends, empowering strategic decision-making. . Will the Role of Business Intelligence in the Future? Business Intelligence (BI) poised play .

Despite apparent significance business analytics (BA) commerce, comprehension how BA investments generate business (BV) been notably restricted (Oesterreich al., 2022).For instance, two businesses the sector allocate similar analytics capabilities, varying effects the investment witnessed the firms remain inadequately comprehended .

The results showed with use business intelligence tools, organizations in better position provide higher quality strategic decision-making it helped the functioning new opportunities identify capitalize, keeping eye the current capabilities. study aims investigate influence business intelligence decision-making quality .

Adapting today's rapidly changing business environment requires agility organizations, BI plays important role in enhancing agility the capabilities provides [17]. the capabilities, BI help organization predict in product demand detect increase a competitor's product market .

AI integrates Business Intelligence (BI) enhancing data analysis capabilities, automating decision-making, providing predictive insights. leverages machine learning algorithms analyze large datasets, uncover patterns, make real-time recommendations, improving accuracy efficiency BI tools.

Results the study confirm crucial role of BI assimilation translating organizational resources capabilities enhance business of BI. findings contribute evidence the importance shared domain knowledge the interrelations senior business, executives, operational-level managers .